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In recent years, China's LED industry has shown great splendor. As the guarantee of the development of the LED industry chain, the LED drive power supply is in a market state of separation of powers, and Yuejing Lighting has found a unique way of "four modernizations" by itself.
Lean and build innovative R&D team
According to statistics, there are more than 1000 Chinese drive power enterprises, and the market competition has become white-hot.
The reason why Yuejing Lighting, founded in 2011, can become a brand enterprise integrating research and development, production, sales and service after eight years of steady development, depends on its core competitiveness - innovation. The professional R&D and innovation team can be said to be the "engine" of Hongxinsheng.
Mr. Xie Kexin, the general manager of Yuejing Lighting, was born as an electronic engineer and has a natural attachment and insight to technological innovation and research and development.
Over the years, he led Yuejing Lighting to clearly position product research and development, accurately identify the technical direction, accurately meet customer needs, and optimize the research and development process, so as to continue to form high-level technical achievements and form scale effects.
Automation, adhere to strict quality control
The elimination and integration of the drive power field has been ongoing, and many small and medium-sized power drive power enterprises are slowly being squeezed out of the market.
LED power supply enterprises must adapt to the changes in the current market and do a good job of keyword "integration" and "shuffle" if they want to achieve substantial development.
According to the analysis of Manager Xie, the LED industry continues to emerge many manufacturing enterprises with standard models, and the product price is generally stable. To build a high cost performance ratio, enterprises need to work hard on quality and scale.
Hongxinsheng Electronics, adhering to the tenet of "the lowest price of the same quality, the highest quality of the same price", has basically achieved the goal of creating high-quality products with automated production lines, advanced technology and strict management, and has established a good reputation in the market.
Division of labor to create a "small ecosystem" of power supply
Yuejing Lighting has injection molding business department, die-casting business department, electronic R&D business department and other departments to create a "small ecosystem" of power supply and better transform the electronic industry.
At present, Yuejing Lighting has four major production bases of driving power supply in Guzhen, Henglan, Yangjiang and other places in Zhongshan City. Each production base has its own ecological characteristics and complements each other.
The goal of Yuejing Lighting in the second half of 2019 is to upgrade the quality again, seize the share of listed companies, build high-quality brands in the surrounding areas of Guzhen, extend the focus of positioning to the electronic dimension, and implement the strategic plan of transformation and upgrading.
Globalization, parallel market at home and abroad
Globalization is the development trend of more and more refined lighting. In order to expand market share, take advantage of Guzhen Town, the lamp capital of the world, to do global business, the power supplies produced by Hongxinsheng have obtained the certification of CE, CCC, EMC, BIS and other international standards.
With the establishment of the production base in Egypt, the overseas sales network has taken shape and the overseas sales situation is good. At present, Hongxinsheng's export sales account for 40% and domestic sales account for 60%. It is expected that the proportion of domestic and foreign sales will tilt towards export sales in the next year.
Following the grand layout of the country's the Belt and Road Initiative, Yuejing Lighting will actively seize the opportunities of this era, seize the global market, and gain greater development space for future product marketing and brand image.